A Webinar Series for Local Business Leaders
Presented by:
Join Our First Session:
Marketing Channels 101
Hosted by Kelsie Brown, Dragonfly Internet
Discussion Led by CJ Godwin, JM Media
Wednesday, Oct 28th – 10am CST
Many small businesses use the same content and strategy for all their marketing channels, though that approach hurts campaign performance. CJ Godwin, Multi-Media Account Executive for The Atmore Advance and Brewton Standard, will explore the most common marketing channels used by small businesses. During this session, we’ll look at when and how to use each channel, how to tailor content for selected channels, and how to get the best result from your marketing dollars.
- Social media (organic and paid)
- Paid search ads
- Billboards (traditional and digital)
- Print ads (newspaper and other media)
- Direct mail
- Earned vs paid media in news
About Our Session Leader
Carrie "CJ" Godwin
Carrie “CJ” Godwin is a media and advertising professional with experience in print and digital media, in both the national and local markets. She specializes in marketing strategy, business development, and creative services. She currently works with JM Media Group, where she partners with businesses and organizations across South Alabama to develop effective advertising strategies, strengthen their brands, and connect with the communities they serve.
View CJ’s contact information here: https://jmmediagroup.net/cjs-link-in-bio
RESERVE YOUR SPOT FOR FREE
We’re building on the momentum of a successful Intersections 2026 business conference by continuing the conversation virtually! Thanks to a grant from Dragonfly Internet and the help of our supporting sponsors, registration this event is available at no cost to you. We believe in bringing local business leaders together to learn, grow, and support one another and hope you’ll join us!
Intersections 2026 Recap
Couldn’t attend or want to relive some of the action from this year’s conference? Check out our recap video below to hear from some of our key speakers and attendees!
Thank You to our Sponsors & Partners
